THE SHIFT IN PHILIPPINE BPO: BEYOND THE CAPITAL: RURAL BPOS ARE ON THE RISE

Outsourcing in the Philippines often conjures images, what usually comes to mind are high-rise buildings in Metro Manila. But the reality is shifting. An increasing number of firms now outsource in the Philippines by expanding to smaller cities and countryside—a trend known as rural outsourcing.This movement is not just about location; it’s a s